The specialist
Made in East London spirit
Love your denim.
Wear it longer.
Specialist care for raw, selvedge and everyday denim—developed by someone who has spent more than twenty years washing clothes by hand.
- 300ml
- concentrated wash
- Made in the UK
- Sakura Zest
- Hand + machine
- gentle cleaning
A little advice before the wash
Ask Tony.
A stain. A care label. A pair you love.
Let’s work out the next step together.
The care shelf
Fewer products.
Better rituals.
A focused collection for cleaning well, treating stains early and carrying the essentials.
The Tony method
Wash less.
Wash better.
Denim earns its character through wear. When it is time to wash, a calm process helps preserve the colour, texture and shape you chose it for.
- 01
Turn it inside out
Protect the face of the fabric and expose the areas that need cleaning most.
- 02
Keep it cool
Use cold water and a small measure of specialist detergent.
- 03
Take it gently
Choose a delicate cycle, or handwash without scrubbing or soaking for too long.
- 04
Air dry naturally
Reshape while damp and dry away from direct heat and hard sunlight.
Haggerston, East London
One pair at a time
Care learned
at the trough.
Tony Chung has cared for clothes in East London since 2004.
At The Steam Room in Haggerston, every pair of jeans is washed by hand, one at a time. Tony Cleans brings that professional approach home through a small line developed from real-world experience.
Made by experience,
not theory.
The first clean starts here